Buyers
Individuals buying digital products and businesses hiring African talent — paying safely through escrow.
About us
A Pan-African marketplace for creators and freelancers
The Merchant is where African creators and service providers sell digital products and freelance services — with every payment held in escrow until the order is delivered.
Who we serve
Built for the people who make and buy great work
One account can do both: you can buy and sell with the same login.
Creators
Digital creators, coaches, and educators selling ebooks, courses, templates, and design assets.
Freelancers
Designers, developers, marketers, consultants, and small businesses offering services with clear scope, delivery timelines, and optional milestones.
How it works
Simple for buyers and sellers
How buying works
How selling works
Create an account and set up your seller profile.
Publish your first listing from the dashboard.
When an order is completed and escrow is released, the funds land in your wallet.
Withdraw once your identity and bank details are verified.
The seller guide walks through each step.
Escrow & trust
Escrow is at the heart of The Merchant
Buyers know they won't pay for work that never arrives, and sellers know the money is already there when they start.
Buyer pays into escrow
The payment is taken at checkout, but it doesn't go to the seller yet.
Funds held securely
The money is held securely while the seller delivers the product or service.
Released on delivery
Funds go to the seller when the buyer confirms — or automatically after the escrow window ends if the buyer doesn't respond.
Fair disputes
If there's a disagreement, either side can raise a dispute and our team reviews the evidence before any funds move.
Why we built it
Selling online from Africa should be easier
Selling online from Africa is still harder than it should be: limited access to global payment platforms, currency friction, unreliable payouts, and low buyer trust for high-value digital work. The Merchant gives African creators and service providers one place to list their work and get paid.
Digital products
Ebooks, courses, templates, and design assets.
Freelance services
Clear scope, delivery timelines, and optional milestones.
Buy and sell with one account
Browse the marketplace today, or set up your seller profile and publish your first listing.